There is a negative perception of Lebanese wine that views it as overpriced and headache-inducing. This perception may even be shared by some readers of this piece. Luckily, those in the retail and hospitality industries who sell local wine say that this misconception is changing over time. There is a vast range of Lebanese wines out there for consumers to try, and more and more, it seems, are doing just that.
Executive opened the floor to four players in the industry to weigh in on their experience with local consumers’ perceptions of Lebanese wines.
Article was published in Executive Magazine’s October 2019 issue
